It all started with fit

To allow women of all shapes and sizes to have achieve a perfect fit to their bodies. Founder and CEO, Alvina Lam, grew up having trouble finding clothing that fit, so she cut, tied and created new ways to wear what already was in her closet. She was inspired to create a line with a new take on sizing allowing women to tie clothing to get a personalized fit. 

VERSATILITY

In the sample process, she realized that in designing clothing that wrapped to the body, she could also design clothing to transform one piece into multiple different styles. In this day in age, women are empowered and busier than ever and should have clothing that is as flexible and free taking them from day to night.

SUSTAINABILITY

Committed to Sustainable & Ethical Production.

Alvina’s background is in corporate retail strategy where she realized how much waste was produced to fulfill size inventory demands. New take on sizing, lower and slower production to minimize carbon footprint. Local production = lower emissions. Easy to pass on and re-use.