Join Team Baliawear

This is a hybrid part-time, hourly position with pay based on experience.
Based in Miami, FL (required) reporting to our HQ.

Designed for someone looking to grow into a Marketing Manager as the company scales.

You are obsessed with:

• Making content go viral
• Making everything look beautiful
• Creating relatable moments for the everyday woman
• Turning attention into sales

You will own the day-to-day execution of our content and marketing engine while helping scale our influencer and community presence.

This is not a role where you'll simply "manage social media." You'll work directly with our Founder to execute a proven marketing system that has generated over 12 million organic views per month and helped scale Baliawear into a seven-figure brand.

If you only love aesthetics but not analytics — this isn’t for you.

WHAT YOU'LL OWN

1. Content Growth & Social Media

• Work directly with the Founder to film, script, and package high-performing founder-led content
  
• Manage daily posting across Instagram, TikTok, YouTube Shorts, Pinterest, and Facebook
  
• Coordinate with our overseas video editor to test multiple hooks and creative variations
  
• Repurpose top-performing organic content into paid advertising assets
  
• Track weekly content performance and recommend optimizations
  
• Help plan and coordinate photoshoots, videos hoots, and content creation days

2. Influencer & Community Growth

• Build and manage our affiliate and influencer program
  
• Research and identify creators who align with Baliawear's elevated resort lifestyle
  
• Manage outreach, gifting, partnerships, tracking links, and reporting
  
• Develop long-term relationships with top-performing creators
  
• Support local collaborations, events, and community partnerships

3. Email Marketing & Campaign Execution

• Build and execute weekly Klaviyo campaigns and automated flows
  
• Support product launches through coordinated email and social storytelling
  
• Assist with website banners, campaign messaging, and promotional assets
  
• Help analyze campaign performance and optimize future sends

DAY-TO-DAY

• Manage and maintain the content calendar
  
• Schedule and publish content across all social platforms
  
• Draft email campaigns, captions, and marketing copy
  
• Monitor trends and adapt them to fit Baliawear's luxury positioning
  
• Review analytics and prepare weekly performance reports
  
• Coordinate content production, samples, styling, and shoot logistics
  
• Respond to comments and help grow our online community
  
• Support product launches from concept through execution
  
• Continuously look for ways to improve systems, workflows, and marketing performance
  

This is not a maintenance role. This is a growth role.

Baliawear already has proven product-market fit, viral content, and a strong customer base. Your job is to help scale what’s working and unlock the next level.

You will work directly with the Founder to execute and refine the content and marketing engine that drives revenue.

Your work will directly influence:

• Brand awareness and audience growth
• Revenue generated from content, influencers, and campaigns
• Expansion of our influencer and ambassador network
• The speed and scale at which the brand grows

You will gain hands-on experience inside a fast-growing, founder-led fashion brand and learn how viral content translates into real business growth.

This role has strong growth potential. As the company scales, there is opportunity for increased responsibility/full-time, compensation growth, and expanded leadership.

This is an ideal role for someone who wants to grow with a brand — not just work for one.

• A good person – you are trustworthy, honest, kind-hearted, team player
• Viral-Obsessed – You study hooks. You analyze why videos hit. You want to beat yesterday’s views.
• Relatable Storyteller – You understand the everyday woman and know how to speak to her authentically.
• Aesthetic-Driven – You care deeply about how things look. Every frame matters.
• Growth-Minded – You think in sales and profit, not just likes.
• Highly Organized – You bring structure to chaos.
• Comfortable On Camera – You may model occasionally or assist during shoots.
• Entrepreneurial – You want to grow with a scaling brand, not hide in a corporate machine.

QUALIFICATIONS

• 1–3 years experience in content, social media, or digital marketing (fashion preferred)
• Proven ability to grow or manage social accounts
• Strong writing skills with compelling hooks & CTAs
• Native English or Bilingual proficiency
• Extremely detail oriented to ensure brand messaging is the highest quality
• Comfortable working in fast-paced startup environment
• Based in Miami (required) reporting to out HQ at least 3 times a week
• Available for flexible production and event schedule
• Can lift 25lbs+ to assist office and warehouse where needed

Please email the following to: marketing@baliawear.com

Subject line: Content Growth Manager Application – [Your Name]

Include:

• Resume (PDF)
• Links to all your personal social media accounts (FB, IG, TikTok, etc...)
• Links to social accounts you have managed
• A 60-second video introduction answering:
  
  — Why you want to work with Baliawear
  
  — What makes great social media perform
  
  — One idea you would implement immediately

Video can be shared via Google Drive, Dropbox, or any other uploaded link.

Applications without a video will not be considered.